About us
Story
BEFORE THE DESIGNS, BEFORE THE PHOTOSHOOTS. BEFORE BERNIE BONES CAME TO LIFE — THERE WAS JUST AN IDEA.
BUFFALO BONEHEAD STARTED IN OUR LIVING ROOM - BUILT FROM LATE NIGHTS, BOLD DREAMS, AND A WHOLE LOT OF GRIT. MY HUSBAND DILLON AND I WANTED TO CREATE MORE THAN SHIRTS. WE WANTED A BRAND THAT MEANT SOMETHING. SOMETHING FOR THE ONES WHO REFUSE TO QUIT. FOR THE MOMS AND DADS RAISING THE NEXT GENERATION WITH BACKBONE. FOR THE ONES CHASING THEIR OWN DAMN PATH - NO MATTER WHO SAYS THEY CAN'T.
THIS IS MORE THAN CLOTHING TO US. IT'S OUR STORY.
IT'S OUR FAMILY'S FUTURE. IT'S FOR THE TWO OF US, OUR LITTLE BONEHEAD, AND OUR DOG - AND FOR EVERY PERSON OUT THERE WHO BELIEVES HARD WORK AND HEART STILL MATTER. WE'RE JUST GETTING STARTED, AND WE CAN'T WAIT TO SHARE THIS JOURNEY WITH YOU.
Founder / Creative Backbone
Dillon Kupski
I’ve spent my life building — homes, businesses, and a legacy my family can be proud of. I come from blue-collar roots where grit isn’t a buzzword, it’s a way of life. Buffalo Bonehead is my tribute to the doers, dreamers, and stubborn souls who refuse to quit. Creativity fuels me, but family drives me —everything I build, I build to last. This brand represents who we are — as individuals, as a family, and as a community of people cut from the same cloth. It’s more than apparel; it’s a movement to make an impact, to prove that faith, grit, and backbone still matter, and to leave a legacy for those who live by the same code.
Co-Founder / Heart of the Brand
Kate Kupski
I’m the heart behind the hustle — the one who keeps the chaos in check and the vision alive. Strength doesn’t always roar; sometimes it nurtures, supports, and simply refuses to break. Buffalo Bonehead is family, faith, and fire woven together — proof that love and grit can build something unshakable. For us, this brand is purpose. We’re creating something that reflects who we are and what we stand for, while inspiring others to live boldly and unapologetically. Buffalo Bonehead is about legacy — what you build with love and backbone doesn’t fade; it fuels generations.
The Voice of Bonehead Nation
Bernie Bones
I’m Bernie — the skeleton with more backbone than most living folks. I’ve been through the grind, the grave, and everything in between, and I’m still here grinning. I’m the voice that reminds you to laugh at the chaos, embrace the hustle, and wear your grit like armor. I don’t break, I don’t quit, and I sure as hell don’t apologize for who I am. Around here, I’m not just the mascot — I’m the reminder that when the dust settles, only the bold are still standing.
